Spring Break
Sixers film spot at TKE house
Mike Mazzeo
Issue date: 10/17/08 Section: Sports
The Philadelphia 76ers' "All You Can Eat Ticket Package" has become a hot item among fans of all ages.
In an effort to promote the package for the upcoming season to its target audience - college students - the team decided it would choose to shoot a commercial spot at a fraternity house on one of Philadelphia's college campuses.
"We wanted sort of an 'animal house' type of feel for the spot because for $33 you get a ticket to the game and all the popcorn, hot dogs and soda you can eat," creative director for 3601 Creative Group, Stewart Topel, said. "For college students, that's the key, and that's our target audience."
Comcast Spectator's in-house ad agency, 3601 Creative Group, researched all viable options and finally decided on the commercial's site, Drexel's Tau Kappa Epsilon fraternity house on 34th Street and Lancaster Avenue.
"We choose TKE because they are a very well established fraternity on campus," Public Relations Director for 3601 Creative Group and current student in Drexel's Masters Program, Rebecca Goodman, said. "They have a beautiful house that's been here for a long time … and most of all they have a pool table and that's what we needed."
The commercial, filmed Oct. 14, will feature members of TKE as well as Sixers' play-by-play announcer Marc Zumoff. It is scheduled to air Nov. 1.
The premise of the spot is essentially a group of TKEs that realize they have nothing in the fridge. Then while they are playing pool, Zumoff magically appears and tells them about the deal.
I like it [the commercial], Zumoff said. "I think that college kids, even though they do instant messaging, the internet, cell phones and everything else are essentially the same [as adults] in terms of trying to make ends meet as it relates to a very limited income and trying to find good, solid fun, cheap entertainment. That's what the Sixers are and that's exactly what we are going for; students on a very limited budget, who like hoops and like to eat."
Zumoff, who was a commuter student during his college days at Temple, was very impressed with the house.
"It's really cool because I was a commuter student at Temple and Temple to me was like an extension of high school," he said. "I just went to class and came home and did my work and eventually got a job in the business so this is cool. It isn't animal house, but it's cool."
Junior Doug Farber, who appears in the commercial as a character named Dan, said he really enjoyed his experience.
"It was a good time," Farber said. "It's interesting being on camera in your own house trying to play a character."
In an effort to promote the package for the upcoming season to its target audience - college students - the team decided it would choose to shoot a commercial spot at a fraternity house on one of Philadelphia's college campuses.
"We wanted sort of an 'animal house' type of feel for the spot because for $33 you get a ticket to the game and all the popcorn, hot dogs and soda you can eat," creative director for 3601 Creative Group, Stewart Topel, said. "For college students, that's the key, and that's our target audience."
Comcast Spectator's in-house ad agency, 3601 Creative Group, researched all viable options and finally decided on the commercial's site, Drexel's Tau Kappa Epsilon fraternity house on 34th Street and Lancaster Avenue.
"We choose TKE because they are a very well established fraternity on campus," Public Relations Director for 3601 Creative Group and current student in Drexel's Masters Program, Rebecca Goodman, said. "They have a beautiful house that's been here for a long time … and most of all they have a pool table and that's what we needed."
The commercial, filmed Oct. 14, will feature members of TKE as well as Sixers' play-by-play announcer Marc Zumoff. It is scheduled to air Nov. 1.
The premise of the spot is essentially a group of TKEs that realize they have nothing in the fridge. Then while they are playing pool, Zumoff magically appears and tells them about the deal.
I like it [the commercial], Zumoff said. "I think that college kids, even though they do instant messaging, the internet, cell phones and everything else are essentially the same [as adults] in terms of trying to make ends meet as it relates to a very limited income and trying to find good, solid fun, cheap entertainment. That's what the Sixers are and that's exactly what we are going for; students on a very limited budget, who like hoops and like to eat."
Zumoff, who was a commuter student during his college days at Temple, was very impressed with the house.
"It's really cool because I was a commuter student at Temple and Temple to me was like an extension of high school," he said. "I just went to class and came home and did my work and eventually got a job in the business so this is cool. It isn't animal house, but it's cool."
Junior Doug Farber, who appears in the commercial as a character named Dan, said he really enjoyed his experience.
"It was a good time," Farber said. "It's interesting being on camera in your own house trying to play a character."
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