Spring Break
Carin Goldberg
Janhavi Purohit
Issue date: 4/11/08 Section: News
|
Goldberg is well-known for her designs on media, from book covers for authors such as Kurt Vonnegut, to CD covers for Madonna and The Wallflowers.
Goldberg, who graduated from The Cooper Union in 1975, said that her college years were some of the most valuable of her life.
"It was kind of the beginning of my life, really, as an adult," Goldberg said. "For me, it was because I went to Cooper Union, and because of the nature of Cooper Union and its reputation. It was an honor to be there. When you're accepted to Cooper, you realize you can't squander that time."
Goldberg started college a few months after the death of her mother, and said that college was an enlightening experience.
"It was a fairly traumatic entrance to school and changed my life dramatically. The doors opened and the doves flew out, and I met my people," Goldberg said. "I didn't feel that I had truly met my people in high school, and high school wasn't where I fit in, and when I went to Cooper it changed things dramatically."
Goldberg kicked off her career with a job at CBS television, producing ads for TV Guide, after the alumni office at Cooper Union put her in touch with art director, Lou Dorfman, a Cooper Union alumnus.
However, Goldberg left her job in the '80s to begin her own business after some professional and personal disagreements at CBS.
"I went to television, but then I went to the record business doing covers, and although I loved the experience and I learned an enormous amount, I think it was at that point, after a few years in corporate life that I decided I did not want to be an employee to people that I didn't necessarily agree with or respect," Goldberg said. "It was the '70s, and very much sex, drugs and rock 'n' roll, and the behavior in daily corporate life, the ethics and kind of behavior, at least at that time, was flagrant and bothered me."
Goldberg started her company on her own, and initially worked from home.
"I started it by the skin of my teeth and the seat of my pants," Goldberg said.
Goldberg added that initially, it was an extremely difficult experience, for a variety of reasons.
"I had good work, but I also understood that I was not going to make a lot of money, and I was going to have to do this methodically and hope for the best," Goldberg said.
Be the first to comment on this story