Spring Break
16th Annual Philadelphia Film Festival opens April 5
Chris Sannino
Issue date: 4/6/07 Section: News
- Page 1 of 1
The 16th annual Philadelphia Film Festival returns to University City this week. From April 5 to 18, over a third of the event's screenings will be presented at The Bridge Cinema de Lux at 40th and Walnut St. and International House Philadelphia at 37th and Chestnut St.
In addition to the estimated 300 films from 50 countries, this year's festival boasts, premieres, parties and award ceremonies.
The Philadelphia Film Society, a non-profit organization dedicated to organizing and funding major cinematic events throughout the Greater Philadelphia area, will present the festival.
The showcase includes genres ranging from documentary, horror, comedy, independent and animated cinema.
The festival will also screen a host of multi-cultural and family genres.
"University City District is pleased to partner once again with the Philadelphia Film Festival", Lewis Wendell said, executive director of the University City District. The UCD is working with Penn's shopping and dining district to develop promotional incentives for film going patrons.
Lori Klein Brennan, director of marketing and communications for UCD, explained that the promotional campaign would offer 20% off sales at a variety of University City's retailers, restaurants, and art institutions with purchase of a festival ticket. The discount can be used at the Institute of Contemporary Art, Eastern Mountain Sports, White Dog Cafe, and World Café Live to name a few.
"We are expecting to draw more than 70,000 people in two weeks. We hope that many come out to see the films and, through these discount programs, they can also enjoy all that University City has to offer", Brennan added.
With high attendance numbers being projected for the two-week festival, University City stands to receive the local economic stimulation that usually coincides with major artistic event.
With its vastly multi-cultural student populace and growing artistic significance, University City is an ideal venue for this mission. From the surrounding mural artworks to our own Mad Dragon record label, artistic participation in our area is always being made evident.
The Philadelphia Film Festival presents a major testament to the measure of artistic appreciation in our area while providing further inspiration to the students and visitors who seek it. "It's a good opportunity for students to go check out some quality films that aren't necessarily mainstream productions", Brennan commented, "And it's a great chance for students to just get out and have a good time."
In addition to the estimated 300 films from 50 countries, this year's festival boasts, premieres, parties and award ceremonies.
The Philadelphia Film Society, a non-profit organization dedicated to organizing and funding major cinematic events throughout the Greater Philadelphia area, will present the festival.
The showcase includes genres ranging from documentary, horror, comedy, independent and animated cinema.
The festival will also screen a host of multi-cultural and family genres.
"University City District is pleased to partner once again with the Philadelphia Film Festival", Lewis Wendell said, executive director of the University City District. The UCD is working with Penn's shopping and dining district to develop promotional incentives for film going patrons.
Lori Klein Brennan, director of marketing and communications for UCD, explained that the promotional campaign would offer 20% off sales at a variety of University City's retailers, restaurants, and art institutions with purchase of a festival ticket. The discount can be used at the Institute of Contemporary Art, Eastern Mountain Sports, White Dog Cafe, and World Café Live to name a few.
"We are expecting to draw more than 70,000 people in two weeks. We hope that many come out to see the films and, through these discount programs, they can also enjoy all that University City has to offer", Brennan added.
With high attendance numbers being projected for the two-week festival, University City stands to receive the local economic stimulation that usually coincides with major artistic event.
With its vastly multi-cultural student populace and growing artistic significance, University City is an ideal venue for this mission. From the surrounding mural artworks to our own Mad Dragon record label, artistic participation in our area is always being made evident.
The Philadelphia Film Festival presents a major testament to the measure of artistic appreciation in our area while providing further inspiration to the students and visitors who seek it. "It's a good opportunity for students to go check out some quality films that aren't necessarily mainstream productions", Brennan commented, "And it's a great chance for students to just get out and have a good time."
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