Spring Break
Drexel Marketing Assoc. brings employer network, open house
David Vitarelli
Issue date: 6/2/06 Section: Ed-Op
To all of the future advertising gurus out there: Remember the Brownstein Group, because it's sure to be among the top names in advertising one day.
The Brownstein Open House event was held at their location on Broad and Walnut, May 16. Attendance was open to members of the Drexel Marketing Association and other members of the student body.
As I arrived, I was shocked to see that I was the first person to show up. However, it turned out I was half an hour early - better than showing up late. I actually got to talk with several of the employees who were scheduled to speak that night. Right off the bat, I felt a sense of warmth and acceptance, as they greeted me with firm handshakes and smiles. It seemed they genuinely like working for the Brownstein Group and enjoy their role in the company. As an icebreaker an employee remarked, "If you want to work at Brownstein, all you have to do is get knocked up." At that particular time, three of the employees happened to be pregnant. It was referred to as "the latest trend." From then on I, could see that we were speaking with ordinary, easy-going people that would speak to us honestly and inform us about the company rather than preach to us and lecture.
It was an informational and extremely beneficial event to attend. Altogether, there were about 35 people that were present for this event, most of which were interested in the field of advertising or public relations. The company itself is a small-scale firm, family owned and operated. This structure gave me the feeling that Brownstein employees are more a part of a family rather than part of an organization, and was probably why all the employees were so friendly and easy to talk to.
The event itself consisted of a series of testimonies from representatives of each of the various branches of the company. They all spoke briefly on what they do and what they did to arrive where they are at today. I felt like I could relate to them, especially their early experiences. This gave me a feeling of security, because if they did what I am doing now, then same thing could happen to me.
Kristen Saponaro, Brownstein's public relations manager, told me that the most important thing to take away from this open house was not to give up, and that "it's all about the relationships." She stressed the importance of networking and building strong business relationships, because "it's not always what you know, but also who you know."
The open house was a great experience because I got to meet actual people in the field of advertising, talk to them and ask questions that only they could answer. For all of you that have any interest in advertising or marketing in general, I strongly recommend that you attend similar events that Drexel offers. You won't regret it and maybe you'll actually leave with something useful, like a job.
David Vitarelli is a junior majoring in business administration. He can be reached through ed-op@thetriangle.org.
The Brownstein Open House event was held at their location on Broad and Walnut, May 16. Attendance was open to members of the Drexel Marketing Association and other members of the student body.
As I arrived, I was shocked to see that I was the first person to show up. However, it turned out I was half an hour early - better than showing up late. I actually got to talk with several of the employees who were scheduled to speak that night. Right off the bat, I felt a sense of warmth and acceptance, as they greeted me with firm handshakes and smiles. It seemed they genuinely like working for the Brownstein Group and enjoy their role in the company. As an icebreaker an employee remarked, "If you want to work at Brownstein, all you have to do is get knocked up." At that particular time, three of the employees happened to be pregnant. It was referred to as "the latest trend." From then on I, could see that we were speaking with ordinary, easy-going people that would speak to us honestly and inform us about the company rather than preach to us and lecture.
It was an informational and extremely beneficial event to attend. Altogether, there were about 35 people that were present for this event, most of which were interested in the field of advertising or public relations. The company itself is a small-scale firm, family owned and operated. This structure gave me the feeling that Brownstein employees are more a part of a family rather than part of an organization, and was probably why all the employees were so friendly and easy to talk to.
The event itself consisted of a series of testimonies from representatives of each of the various branches of the company. They all spoke briefly on what they do and what they did to arrive where they are at today. I felt like I could relate to them, especially their early experiences. This gave me a feeling of security, because if they did what I am doing now, then same thing could happen to me.
Kristen Saponaro, Brownstein's public relations manager, told me that the most important thing to take away from this open house was not to give up, and that "it's all about the relationships." She stressed the importance of networking and building strong business relationships, because "it's not always what you know, but also who you know."
The open house was a great experience because I got to meet actual people in the field of advertising, talk to them and ask questions that only they could answer. For all of you that have any interest in advertising or marketing in general, I strongly recommend that you attend similar events that Drexel offers. You won't regret it and maybe you'll actually leave with something useful, like a job.
David Vitarelli is a junior majoring in business administration. He can be reached through ed-op@thetriangle.org.
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