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Bressler gets down to business

Sumeet Patel

Issue date: 5/7/04 Section: News
Heidi Bressler, member of Team Protege from NBC's reality TV show The Apprentice, visited the University May 4 to share business lessons and her experiences from the show.

The event was a collaborated effort by the Campus Activities Board, Division of Student Life and Division of Academic Affairs. The Creating Excellent Organizations program also took an interest in the event.

"One of the things we try to do in Student Life is promote a concept we call 'edutainment' where we try to entertain and educate at the same time," Senior Associate Vice President of Student Life and Dean of Students Dianna Dale told The Triangle. "I don't think there is anything in today's world that could do that any better than The Apprentice and Heidi Bressler."

"We try to capitalize on other activities that are going to help with students' personal and professional development," Assistant Director of Student Activities Ari Hauben said. "It's not only about the particular speakers we invite on campus, but also leadership and presentation skills."

Adjunct Professor at the Goodwin College of Professional Studies Al Uszynski conducted a talk show interview with Heidi while attendees watched in silence. He started off by pointing out the show's ratings and the impact it made on the business community.

"Like most mega-hit reality shows, the entertainment world was buzzing about The Apprentice," Uszynski said. "But it didn't stop there because the business world was also paying close attention. USA Today, during the three and a half months the show was on air, ran over 20 articles on the show in its business section alone."

Bressler, a native of northern New Jersey, entered the limelight when she and 15 other individuals throughout the country were chosen from over 200,000 applicants to compete for the chance to become Donald Trump's apprentice.

"My whole life, I've been very feisty and very aggressive," Bressler told the audience. "Some people say it might work against you, but for me it works for me. I am like a pit bull, and I do not take no for an answer. I am not rude and disloyal, just feisty and aggressive, and there's a difference there."
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